Lycos No Longer A Search Engine!

By Rebecca Lieb – Internet News.Com In two dramatic announcements this week, Lycos U.S. said it will shed its portal strategy to become a vast social network; the company also inked a 5-year deal with 24/7 Real Media to outsource display ad sales, ad serving and...

MSN/Yahoo Shift to Inktomi

For a short time last week, both MSN and Yahoo were displaying results drawn from Inktomi. MSN continues to use results directly from the Inktomi database but it appears that Yahoo has reverted back to results from Google, for the time being. Last Thursday (Jan. 15),...

Smaller, (2nd Tier) PPC Search Tools

Everyone knows about PPC Advertising on Google and Overture. But what about the smaller second tier engines like FindWhat, Kanoodle, GoClick, or any of the other dozens out there? Is it worth your time and money to bother with any of these small fish? For larger...

Try Everything At Least Once Over the Holidays

The Christmas/New Year holiday season is a great time to break bad habits picked up over the years. One habit I will be trying to shake this season is the habit of defaulting to Google each time I do a search. For me, it is a terrible but very real habit to...

Overture Moves into Local Search Territory

Search is the gateway and guidepost to the Internet. Over the past five years, the business of search has changed from a model resembling a friendly but very well built lemonade stand to the current state of monolithic but often dysfunctional empires built by and...