The StepForth Web Marketing Blog
Informing on SEO, SEM, and PPC since 2001SEO 101 Episode 483 – A Major Acquisition, Bing and Google Accused of Stealing Recipe Content
In this episode, we discuss SEMRush's acquisition of Third Door Media, including Search Engine Land. We explore the pending uproar around Google and Bing using recipes without permission, the removal of key fields from Google Business Profiles, and insights from...
SEO 101 Episode 482 – Impact of Google’s Breakup Talks and Interstitials on SEO
In this episode of SEO 101, we analyze the Department of Justice's discussions on breaking up Google and what it could mean for SEO. We also examine a case study that highlights the severe negative impact of interstitials on organic traffic and keyword rankings, along...
SEO 101 Epsiode 467 – Insider’s Guide to Google’s SEO Updates: Strategies for Ranking Success
Join us as we unravel Google's latest SEO updates, offering valuable strategies for achieving ranking success. From tackling low-quality content to understanding site reputation abuse, we explore the impact of these changes. Delve into the world of AI Overviews and...
Google Phases Out Chat and Call History from Business Profiles
Google announced it will be removing the chat and call history functionalities within Google Business Profiles, prompting business owners and marketers to adapt and find alternative solutions. The Announcement On May 29, 2024, Google emailed its Business Profile users...
SEO 101 Ep 466 – Chapter 9 of the SEO 101 Learning Series
The final chapter of the SEO 101 learning series begins with unveiling crucial SEO tactics emphasizing user experience, adaptive rankings, and strategic metrics. Discover optimization simplicity, gradual expansion, and the need for expert support. Explore the value of...
SEO 101 Episode 465 – Testing Generative AI for Search and Other SEO Essentials
Explore pivotal digital shifts in SEO in our latest episode. From Google Analytics updates to peeks into generative AI at Perplexity and Google, this episode covers essential topics like YouTube video management tips, WordPress vulnerabilities, and questions from...
SEO 101 Ep 464 – Chapter 8 of the SEO 101 Learning Series
Discover top-tier SEO strategies for digital excellence. Unpack paid ads, organic SEO, link building, local SEO, and social media tactics. Stay updated on industry trends, monitor competitors, and prioritize customer care. Tune in for expert advice on optimizing your...
SEO 101 Epsiode 463 – SEO Insights: Updates, Algorithms, AI, and Common Issues Explained
Dive into the latest SEO trends: Google's cache link removal, correlations between website features and algorithm updates, impact of Negative LSA, AI-generated content preferences, and tips to resolve common SEO issues. Stay informed and navigate the digital landscape...
SEO 101 Ep 462 – Chapter 7 of the SEO Learning Series
Explore advanced SEO strategies in this 7th chapter of the SEO 101 Learning Series, from optimizing organic SEO to mastering local SEO and content creation with AI, gain expert insights! Also learn whether you should continue paid ads if your rankings soar and some...
SEO 101 Episode 461 – Ranking Drop Bug, WordPress Speed, and SEO Questions
Explore the latest SEO developments, including a potential Google update, bug fixes, WordPress speed enhancements, and Google's AI-powered Chrome update. Plus, listener questions were answered on URL versions and server errors. Stay informed and boost your SEO game...
Screaming Frog Returning 200 and 404 Status for Single URL
When working on a client site recently I encountered a strange issue that had me scratching my head. I took to Google and was unable to find a solution. I eventually sorted things out, solved my problem, and all was right in the world again. I want to share this issue...
SEO 101 Ep 460 – Chapter 6 of the SEO 101 Learning Series
Explore the fundamentals of SEO in this 6th episode of the SEO 101 Learning Series. Discover essential tools like Google Analytics and SEMRush, low-cost rank tracking options, and custom dashboards for data centralization. Learn effective evaluation techniques,...
SEO 101 Episode 459 – Google’s 2023 Updates, Gemini 1.0, and SEO insights
In this episode of SEO 101, we take a quick break from the learning series and delve into Google's October and November 2023 core updates, share insights on handling ranking fluctuations, and explore Google's groundbreaking Gemini 1.0. We also cover essential SEO...
SEO 101 Episode 458 – Chapter 5 of the SEO 101 Learning Series
Discover the art of effective link-building in this 5th episode of the SEO 101 Learning Series. We cover guest posts, press releases, and safe linking tactics, shedding light on "nofollow" links. Plus, we explore social media's impact and reveal influencer marketing...
SEO 101 Episode 457 – Chapter 4 of the SEO 101 Learning Series
In this 4th episode of the SEO 101 Learning Series, dive into the world of Local SEO and discover essential tips for local business success. Learn how to optimize your online presence, create a standout Google Business Profile, and employ effective strategies to...
SEO 101 Ep 456: Chapter 3 of the SEO 101 Learning Series
In this SEO 101 podcast episode, we delve into the fundamentals of Search Engine Optimization. Learn about optimizing web page elements, crafting effective content, using structured markup, and essential tools for SEO success. Perfect for the beginner, discover...
SEO 101 Ep 455: Chapter 2 of the SEO 101 Learning Series
Unlock the fundamentals of SEO planning in this episode! Discover market insights, keyword strategies with SEMRush, competitor analysis, setting realistic goals, effective social media planning, and essential tool setups. Lay the groundwork for SEO success as we...
SEO 101 Ep 454 – Chapter 1 of The SEO 101 Learning Series
This episode is Chapter 1 of a multiple episode series for learning SEO fundamentals. In this chapter Ross and Scott discuss the Beginning of SEO with a focus on the absolute basics of search engines and their growth to now. The topics discussed include what SEO is,...