by Jim Hedger | Mar 15, 2006 | Social
The process of search engine optimization and placement has undergone a number of fundamental changes over the past year. Once a highly technical, hands-on operation, SEO is now more about analyzing information, strategic planning and long-term consultation. The... by Jim Hedger | Feb 28, 2006 | Search
A few years ago, in the days before the introduction of Google’s Florida Update, SEO was a quasi-Masonic vocation practiced by an expanding order of techno-monks who acted openly but held secret the minute details of their trade. As search engines and SEO... by Jim Hedger | Feb 24, 2006 | Social
What is Social Networking and how will it affect online marketing in the coming years? That’s a question a number of people have been thinking about since the dawn of the commercial ‘net. In the earliest days, online social networks formed between users of... by Jim Hedger | Feb 22, 2006 | Social
The room was excellent, providing seating for about 50 people per session. The chalkboard and flip charts were fully stocked with fresh chalk, clean brushes and brand-new Sharpie markers. There were three thermoses of organic coffee, which never seemed to empty, no... by Jim Hedger | Feb 8, 2006 | Social
For almost a full year we have been preaching a brand of search engine optimization that quotes heavily from the gospel of Usability. Under our marketing philosophy, sites should be designed and optimized in order to make transit from any given entry point (not... 