Microsoft Going After Google

“This is hypercompetition, make no mistake,” Bill Gates, November 2005. Gates is worried about Google and has been for a while. For years, observers have watched Microsoft, imagining the frantic pacing behind closed office doors in the executive suites,...

Search Engine Strategies Conference 2006

Attending a Search Engine Strategies Conference has been likened to having an encyclopedia downloaded into your mind in two or three intense days of concentrated information sessions. For long term SEOs and SEMs, a SES conference is a chance to catch up with...

Fair Traded, Shade Grown and Organic – The Fifth Pillar

It is sometime close to eight fifteen in the morning when our sales manager, Bill, unlocks the door, fires up his computer, and begins brewing the first of several pots of coffee the staff will soon consume. As the coffee machine sputters and burbles, Bill scans his...

Google Takes the Rap for the Tech Gang of 4

Earlier this week, the board of directors of a well trafficked grassroots online news-source decided to pull Google AdWords from their site. The decision was based on the outrage its members felt over what they perceive to be Google’s collaboration with Chinese...

User Behaviour and Google Site Profiles

StepForth’s methods of providing search engine optimization services for Google rankings have evolved significantly over the past year. Since the release of Google’s March 30, 2005 patent application, “Information retrieval based on historical...