In this episode of SEO 101, we explore Google’s controversial data practices and the implications of mobile-first indexing. We discuss the phasing out of the noarchive meta tag, provide insights on Bing’s generative search experience, and highlight warnings about JavaScript-generated product markup in SEO strategies. Stay informed on the latest trends!
Show Notes:
- Google Maybe Using Your Chrome to Crawl and More
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- Cindy Krum, CEO of Mobile Moxie, discusses Google’s mobile-first indexing and data practices.
- Accusations against Google for manipulating facts about its search monopoly.
- DOJ evidence suggests Google uses engagement metrics to influence algorithms, contradicting past denials.
- Concerns over due process due to deletion of employee chat logs, impacting transparency.
- Google tracks user data through browser metrics for service enhancement and ad targeting.
- Confusion surrounding mobile-first indexing due to inconsistent communication from Google.
- Risks of data collection via Chrome potentially reinforcing Google’s monopolistic market position.
- Google Phases Out Support for Noarchive Meta Tag
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- Noarchive meta tag and Cache operator support removed by Google.
- No impact on archive.org’s Wayback Machine; alternative methods for content blocking available.
- Google Warning on JavaScript-Generated Product Markup
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- Updated documentation warns against using JavaScript for Product structured data.
- Recommendations to place structured data in initial HTML for better results.
- Concerns about dynamic markup affecting shopping crawls and content reliability.
- Google Search Console Recommendations Not Fully Rolled Out
- New feature in Google Search Console offering optimization recommendations is starting to roll out.
- Recommendations include issues to fix, opportunities, and configuration suggestions.
- Google Search Console Performance Report Filters Now Stick
- Filters in performance reports will now retain settings for future views.
- Google Search Ranking Volatility & Shuffles
- Ranking fluctuations reported, suggesting possible Google update over the weekend.
Local SEO News
- Schools on Google Maps Renamed to Hawk Tuah**
- Pranksters renamed schools to “Hawk Tuah” on Google Maps.
- Emphasizes the need for caution and verification when using Google Maps for important information
Sources:
Google Maybe Using Your Chrome to Crawl and MORE – Cindy Krum discusses Google’s mobile-first indexing, data practices, and allegations regarding its search monopoly.
Google Phases Out Support For Noarchive Meta Tag – Google removes support for the noarchive meta tag, impacting how users can manage content visibility in search.
Bing Generative Search Experience Rolling Out -Microsoft announces AI updates in Bing, introducing a generative search feature that enhances user experience.
Google Warning On JavaScript-Generated Product Markup – Google updates documentation to caution against using JavaScript for product markup, emphasizing best practices for SEO.
Google Search Console Recommendations Not Fully Rolled Out – Overview of the new recommendations feature in Google Search Console, aimed at optimizing website performance.
Google Search Console Performance Report Filters Now Stick – Google Search Console updates allow performance report filters to retain settings for more efficient analysis.
Google Search Ranking Volatility & Shuffles This Weekend – Reports of ranking fluctuations suggest a potential Google update affecting search results.
Schools on Google Maps are Being Renamed Hawk Tuah Schools – Discussion on pranksters renaming schools to “Hawk Tuah” on Google Maps, highlighting issues with local search accuracy.